And what is a confusing admissions journey costing you?
Start with a free, evidence-led snapshot of the experience parents encounter between first visit and enquiry. No login, meeting or payment required.
The free snapshot establishes whether meaningful friction is visible. The detailed diagnostic shows exactly where it occurs, why it matters and what your team should fix first.
An email confirms your school URL, reference number and delivery window.
We review up to six important public pages for visible decision friction.
You receive three likely friction signals, an indicative band and one priority move.
If commissioned, the full scored diagnostic and action plan arrive as a polished PDF.
Conflicting dates, eligibility statements or proof points make parents question the care behind the communication—and sometimes the institution itself.
Facilities, curricula, rankings and calls-to-action compete when the page has not first resolved the parent’s immediate question.
Parents need to know what will happen, who will respond and when they should expect to hear from the school.
ParentScore evaluates the public experience, not the quality of the school. Each dimension is weighted according to its influence on understanding, trust and action.
A decision-ready document built for owners, school leaders, admissions heads and marketing teams—not a generic website audit.
Correct contradictions and grade ambiguity before increasing paid traffic.
Send the website and the admissions route you want reviewed. We confirm scope and begin after payment.
Desktop and mobile pages are evaluated across five weighted dimensions with evidence captured at each point.
Within three business days, you receive the score, evidence and a sequenced plan your existing team can implement.
The free snapshot reviews up to six important public pages across the admissions journey. It highlights three likely points of decision friction, provides an indicative score band and identifies one priority move. The full diagnostic reviews the complete public journey across desktop and mobile.
No. ParentScore identifies the content, trust and decision-path problems worth fixing before you consider a redesign. Most recommendations can be implemented by your existing team or vendor.
No. The diagnostic is based on the public admissions journey. We do not make test enquiries or access private systems without written permission.
No. It measures how confidently the public admissions journey helps a prospective parent understand, trust and take the next step.
You receive a prioritised action plan designed for your current team. There is no compulsory retainer, agency change or follow-up meeting.